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Last Updated: July 21, 2026
You may engage with Lucky Strike Entertainment Corporation and its brands, subsidiaries, and affiliates (collectively, the “Company”, or “we”, “our”, or “us”) through our online websites and applications, or when you visit one of our locations. When you engage with us, we may obtain information from you. This Privacy Policy is designed to tell you how we may collect your Personal Information (as defined below), and how we may use your Personal Information when providing you with our Services (as defined below).
KEY INFORMATION:
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BY ACCESSING OUR WEBSITES, USING OUR PLATFORMS, APPLICATIONS OR SERVICES, OR OTHERWISE INTERACTING WITH US, YOU AGREE TO BE BOUND BY THE TERMS OF THIS PRIVACY POLICY, including the ARBITRATION and CLASS ACTION WAIVER provisions, below.
If you do not agree to this Privacy Policy, you are instructed not to use our websites, platforms, applications, or Services.
Our Company brands include Lucky Strike, Bowlero, AMF, Boomers, and the Professional Bowlers Association, among others. When you visit, shop, use our websites, platforms, and applications, your Personal Information is controlled by Lucky Strike Entertainment Corporation.
Our “Services” include access to our locations and the entertainment offerings provided therein, access to our various websites, including www.luckystrikeent.com, our mobile apps, and the other products or programs offered or owned by the Company.
SCOPE OF THIS POLICY
This Privacy Policy explains how the Company uses and shares Personal Information about you when you use our Services or otherwise interact with us.
We may collect or receive the following categories of Personal Information about you that could personally identify you – either on its own or when combined with other information. How we collect or receive this information depends on the context, such as the Services you use, your device or browser settings, or your account settings.
Not all categories of Personal Information will be collected or received about every individual.
The following is a list of categories of Personal Information which may have been collected from consumers or users of our Services within the last twelve (12) months. The categories and examples provided in the chart below are those defined in the California Consumer Privacy Act (“CCPA”). This does not mean that all examples of that category of Personal Information were in fact collected, but it reflects our good faith belief to the best of our knowledge that some of that information may have been collected about consumers. We will update this disclosure from time to time as appropriate.
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Category |
Examples |
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A. Identifiers. |
A name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account username, screen name, password, Social Security number, driver’s license number, passport number, or other similar identifiers. |
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B. Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). |
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some Personal Information included in this category may overlap with other categories. |
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C. Protected classification characteristics under California or federal law. |
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status. |
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D. Commercial information. |
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
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E. Biometric Information |
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, gait, or other physical patterns, and sleep, health, or exercise data. |
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F. Internet or other similar network activity. |
Browsing history, search history, information on a consumer’s interaction with a website, video, application, or advertisement, including user generated content. |
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G. Geolocation data. |
Physical location or movements. |
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H. Sensory data. |
Audio, electronic, visual, thermal, olfactory, or similar information. |
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I. Professional or employment-related information. |
Current or past job history or performance evaluations. |
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J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). |
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. |
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K. Inferences drawn from other Personal Information. |
Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. |
A Note on Sensitive Personal Information
Sensitive Personal Information (“SPI”) is broadly defined under different data privacy laws and may include:
The Company does not wish to collect most categories of SPI. We will only collect SPI for the purposes and in the manner allowed by law or with your consent, where permitted by law.
Consistent with applicable law, you may limit certain uses or disclosures of your SPI. You may exercise this right by contacting us at [email protected].
Generally, there are three ways we collect your Personal Information:
We may collect the following Personal Information directly from you when you:
We collect information you directly provide to us when you engage with any of our Services, for example, when you visit one of our locations or attend an event, engage with our websites or applications, register an account with us; subscribe to a newsletter or when you participate in a contest, promotion, or survey, or fill out a webform.
Depending on the context, this information may include:
By contacting us through our AI-powered phone system, you consent to the collection of Personal Information you provide during the call, such as your name and contact details. Calls may be recorded or transcribed for follow-up, training, quality control, service improvement, and other lawful purposes. Additionally, interactions may be shared with third parties through tracking and analytics technologies. By continuing with the call, you agree to the recording, use, and disclosure of your Personal Information as described in our Privacy Policy. If you do not consent, please refrain from using the AI phone system. Continued use implies acceptance of these terms.
By signing up for text message updates, we may collect your name, mobile number, other information provided in the form, and any data you send via text. We use SMS service providers to deliver transactional or program messages, such as account notifications and event updates, which are not marketing communications. We send marketing communications, including promotional offers, only where you have separately opted in to receive them. You can opt out of text messages at any time by replying “STOP.”
We offer you the ability to post content in certain contexts, or to share information with us that is held on other platforms. This information may include:
We collect tracking data about you when you visit or use our websites and applications on any device, whether or not you are logged in or registered, through a variety of technologies, such as cookies, Flash cookies, pixels, tags, software development kits, application program interfaces, and web beacons.
The tracking data may be used for different purposes including, for example:
We may acquire information from other trusted sources to update or supplement the Personal Information you provide or we collected automatically. The sources of this Personal Information may include:
Advertising Partners and other Third Parties: Advertisers, marketing companies, data analytics companies, and data brokers may share information about you with us that is derived from privately-owned databases that give us access to a range of information sources — like publicly available data, government data, survey data, and more. This data may include your mailing address, your gender, your age, your household income, and other demographic data.
The Company may use your Personal Information for the purposes described in this Policy. Consistent with applicable law and choices and controls that may be available to you, we may use Personal Information collected from you or from devices associated with you to:
We may disclose your Personal Information as follows:
When performing these tasks, service providers often have access to your Personal Information. We have contracts with our service providers that limit their use of our customers’ Personal Information to the purpose of providing services to us. We may allow them to use the Personal Information for other limited purposes as permitted by law, such as fraud detection, or using aggregated or de-identified information to improve their services. We require service providers to comply with applicable laws in using Personal Information.
Pease note that, except as otherwise stated above, once we share your Personal Information with another company in the above circumstances, the Personal Information received by the other company is controlled by that company and becomes subject to its privacy practices.
The Company may operate in states that provide residents with certain privacy rights.
If you are a resident of the following states in which LSE operates, you may have certain state regulated privacy rights:
Subject to certain conditions and exclusions as provided under applicable laws residents of these states may have (and we will honor to the extent applicable) the following data subject rights:
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Limit Use and/or Disclosure of Sensitive Personal Information |
Certain categories of Personal Information that we collect and use might be “sensitive” under data privacy laws. Consistent with applicable law, you may limit certain uses or disclosures of your SPI and may exercise this right by emailing us at [email protected]. |
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Right to Access |
If your state of residence grants the right by applicable law, you may submit a verifiable consumer request to access, in a portable and (if technically feasible) readily-usable form, the Personal Information that we have collected about you as well as more information about our data practices. For more information about how we collect, use, and disclose Personal Information for business purposes, please review the How We Collect Your Personal Information; Use of Your Personal Information by LSE; and Disclosing Your Personal Information to Other Entities sections of our Privacy Policy. |
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Right to Correct |
If your state of residence grants the right by applicable law, you may submit a verifiable consumer request to correct inaccuracies in your Personal Information held by the Company. |
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Right to Delete |
If your state of residence grants the right by applicable law, you may submit a verifiable consumer request to delete your Personal Information. |
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Sale and Sharing of Data |
We do not sell Personal Information to third parties; we are not data brokers and do not put Personal Information on the open market. We do not knowingly sell or share the Personal Information of individuals who are younger than 13, which is the standard minimum age in the United States, unless a higher minimum age applies under state law (for example, in California). We do allow third parties to collect Personal Information through the Company platform and share Personal Information with third parties for the business purposes described in this Privacy Policy including, without limitation, advertising and marketing on the Lucky Strike platform and elsewhere based on users’ online activities over time and across the Company’s, services, and devices. Consistent with applicable law, you may opt out of such processing by emailing us at [email protected]. |
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Right of Non-Discrimination |
We will not discriminate against you for exercising your rights and choices, although some of the functionality and features available on the Service may change or no longer be available to you. Any differences in the Services are related to the information provided. |
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Data Retention |
We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was collected. The criteria used to determine our retention periods include:
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De-Identification |
Consistent with applicable law, we may maintain and use anonymized information in de-identified form and not to attempt to re-identify the information, except that we may attempt to re-identify the information solely for the purpose of determining whether its de-identification processes satisfy the requirements of the CCPA. |
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Appeal of Consumer Rights Requests |
To appeal a refusal to take action on your request, please see the instructions in our response to your request or submit your appeal in writing by contacting us at [email protected] with the subject “Appeal of Consumer Rights Request.” |
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Use of Opt-Out Signals
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We do not sell Personal Information. However, we do process Personal Information for purposes of displaying advertisements that are selected based on users’ online activities over time and across different websites, services, and devices. We also engage in automated processing that could affect you. Consistent with applicable law, you may opt out of such processing by emailing us at [email protected]. |
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Right to Opt-Out for the Purposes of Profiling for Decisions That Produce Legal or Similarly Significant Effects |
Consistent with applicable law, you may have the right to opt-out of processing of Personal Information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects. To exercise any right you may have, please email us at [email protected]. |
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Sensitive Data Inferences
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We may process inferences from your sensitive data for the purposes discussed in our Privacy Policy. In the event that we do, we will retain the inferences until we have fulfilled the purpose for which we collected them. We will delete such inferences in accordance with our Privacy Policy. |
Do Not Track (DNT) and Global Privacy Control Settings.
The Do Not Track (DNT) and Global Privacy Control (GPC) signal allows users to opt out of certain types of tracking, including the sale or share of Personal Information, at the browser level instead of opting out at each individual website. Currently, only certain browsers and browser extensions support the GPC signal. We will make reasonable efforts to respect your choices as indicated by DNT and GPC signals in accordance with applicable law. For more information, please see:
For any questions, please contact [email protected].
CALIFORNIA “SHINE THE LIGHT” LAW/YOUR CALIFORNIA PRIVACY RIGHTS
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits consumers who are California residents, to request and obtain from us once a year, free of charge, information about the categories of Personal Information (as defined in the Shine the Light law), if any, that we disclosed in the preceding calendar year to third parties for those third parties’ direct marketing purposes. Our disclosure requirements apply only if we share our consumers’ Personal Information with third parties for them to directly market their own products to those consumers, instead of assisting us with our own business. If you are a California resident and would like to make such a request, email us at [email protected].
CALIFORNIA FINANCIAL INCENTIVES
We may offer you certain financial incentives for the collection of your Personal Information and as permitted by the CCPA. These incentives may result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your Personal Information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time. Details of the incentive, if applicable, including how to opt in or out and the basis for the value of the incentive, will be provided prior to or at the time of your participation.
Additional Information for Colorado Residents
NOTICE OF BONA FIDE LOYALTY PROGRAM DISCLOSURE
We offer our customers a loyalty program that provides certain perks, such as rewards and exclusive offers. We may also provide other programs, such as sweepstakes, contest, or other similar promotional campaigns (collectively, the “Programs”). When you sign up for one of these Programs, we typically ask you to provide your name and contact information (such as email address and/or telephone number). Because our Programs involve the collection of Personal Information and offering of certain benefits, they might be interpreted as a “bona fide loyalty program” under Colorado law.
You may withdraw from participating in a Program at any time by contacting us using the designated method set forth in the applicable Program rules or by emailing us at [email protected].
We provide you with a variety of ways to control the Personal Information we hold about you, including choices on how we use that information.
Our websites and apps are not intended for children under the age of 13, which is the standard minimum age in the United States, unless a higher minimum age applies under state law (for example, in California). We do not knowingly collect or solicit Personal Information from anyone below the applicable minimum age. If you are under that age, please do not submit any Personal Information through our websites, applications, or other Services. If we become aware that we have inadvertently collected Personal Information from a child below the applicable minimum age, we will make reasonable efforts to delete such information from our records.
If you are a parent or guardian and believe that your child has provided us with Personal Information, you may contact us to review, delete, or withdraw consent for the collection, use, and/or disclosure of your child’s Personal Information as required by law. Parents and guardians may also request that we delete or refuse further collection of their child’s Personal Information.
If you believe we may have collected Personal Information from a child below the applicable minimum age, please contact us immediately at [email protected].
We are committed to protecting children’s privacy and complying with all applicable laws regarding the collection and use of Personal Information from minors.
The security, integrity, and confidentiality of your Personal Information are important to us. We have implemented technical, administrative, and physical security measures that are designed to protect guest information from unauthorized access, disclosure, use, and modification. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable. We will retain your Personal Information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.
We employ strict access controls and user authentication protocols to ensure that only authorized individuals have access to your information. This includes the use of single sign-on (SSO), role-based access, and audit logging.
Our Services may be hosted on cloud infrastructure providers, and your data may be stored in secure data centers located in the United States. We take steps to ensure our vendors meet industry-standard security and compliance frameworks.
The terms in this Privacy Policy and in our Terms of Use have legal importance and may be used by us in a legal proceeding, including to restrict certain claims by you or to limit your rights.
Specifically, in using our Services or accessing the Site you agree:
We are committed to ensuring all functionality and content is accessible to all our customers.
Our ongoing accessibility work conforms toward the Web Content Accessibility Guidelines (WCAG) version 2.1, level AA criteria. These guidelines not only help make web content accessible to users with sensory, cognitive and mobility disabilities, but ultimately to all users, regardless of ability.
If you experience any difficulty in accessing any part of this website or this Policy you may contact us at [email protected].
We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page indicates when it was last updated. If we make material changes, we will notify you either by email to the most recent email address provided to us, through a pop-up window on our homepages, or through another method as required by law. Any changes will become effective on the “Last Updated” date indicated above.
Where permitted by applicable law, after we post any changes on this page, your continued use of our website and/or Services following the posting of changes constitutes your acceptance of such changes.
If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Information described here, your choices and rights regarding such use, or you wish to exercise your rights, please contact us as provided below.
Email us at: [email protected],
Call us at: 1-800-342-5263, or
Write us at: Lucky Strike Entertainment Corporation, 7313 Bell Creek Road, Mechanicsville, Virginia 23111.
To contact the person or persons with primary responsibility for directing these privacy practices, please email us at: [email protected]
Where permitted by applicable law, after we post any changes on this page, your continued use of our website and/or Services following the posting of changes constitutes your acceptance of such changes.